A SSESSMENT 3 BRIEF Subject Code and Title MKT600/MKTG6002 Marketing

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A SSESSMENT 3 BRIEF
Subject Code and Title MKT600/MKTG6002 Marketing
Assessment 3 Presentation on Sustainable Marketing
Individual/Group Individual
Length Face to Face students will present on their scheduled date in class.
Online students will submit a 5-minute video recording.
Learning Outcomes This assessment addresses the following subject learning outcomes:
d) Reflect on the ethical issues associated with organisations marketing practices.
Submission For 12 weeks delivery – due on Sunday at 11:55 pm (AEST/AEDT) by the end of the week 11.
For 6 weeks (intensive) delivery – due on Sunday at 11:55 pm by the end of the week 6.
Weighting 20%
Total Marks 20 marks
Objectives:
• To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To develop appreciation about the importance of sustainable marketing practices;
• To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing.
Linkages between Assessments 1, 2 and 3:
Assessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUST continue working on the same Business Case provided on Blackboard that you have worked in the assessment 1 and 2 for the assessment 3 presentation on sustainable marketing.
Instructions:
This assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students should present their presentation in class on their scheduled date to be considered for grading. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 – 10minute video. Your video should capture both your face and your power point slides. In your presentation you should address following topics:
• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilities in marketing practices;
• Present the content to engage your audience;
• Your communication skills including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture etc. will be taken into consideration while grading.
Scenario:
The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same Business Case (provided on Blackboard) that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation. Tasks:
This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organisation that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. Both F2F and online students should prepare a 5–10-minute PowerPoint presentation of the Business Case given on blackboard in accordance with the broader issues of sustainability. F2F students should present in class on their scheduled date and time. Online students should present their PowerPoint in a 5–10-minute video recording and submit both the PowerPoint and video recording following the assessment 3 submission link in the Blackboard.
Submission Instructions:
Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKT600/MKTG6002 Marketing subject. F2F students’ failure to present in class as scheduled by your Learning Facilitator and upload your presentation in the Blackboard within the deadline failure to do so will result in excluding your presentation from grading. Online students need to upload their PowerPoint and the video recording. The video MUST capture you and your PowerPoint slides.
Marking Rubric: Assessment 3
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Articulation
50% Presentation has poor or illogical structure or flow.
Little variation in tone
and intensity
Minimal audience
engagement
Timing of the delivery poor
Presentation is confusing. The idea is hard to decipher. Presentation is generally logically structured and flows adequately.
Some variation in tone and intensity
Some audience
engagement
Timing delivery
reasonable
Some parts of the presentation are confusing the audience. Presentation has logical structure and flow.
Variation in tone and
intensity
Good audience engagement
Good timing during the
delivery
The presentation is engaging the audience. Presentation is presented in a very logical way, with an advanced level of structure and flow.
Variation in tone and intensity is advanced
Very good audience
engagement
Very good timing during
the delivery
The presentation is engaging the audience. Presentation is in an exceptionally logical way, with excellent structure and flow.
Variation in tone and intensity is highly advanced
Excellent audience engagement
Excellent timing in the delivery
It is delivered within the time limit.
The presentation is engaging the audience and stimulates fresh thoughts.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
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Recognises ethical and moral issues accompanying marketing practices
50%
Difficulty in formulating own opinion and lack of recognition of ethical principles and competing interests.
Does not clearly demonstrate moral- ethical reasoning.
Difficulty in justifying conclusions based on moral-ethical principles but recognises different viewpoints.
Conclusions are justified based on moral-ethical principles.
Formulates and justifies conclusions based on moral-ethical principles.
Can recognise the competing interests in arguments and identify ethical issues embodied in them.
Uses ethical principles to identify competing interests and views.
Sophisticated understanding of the ethical and moral positions.
Well-articulated viewpoint based on moral-ethical reasoning.
MKTG6002/MKT600-Assessment3_ Presentation on Sustainable Marketing
Page 5 of 6

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