How did they use elements of the STEPPS model (from

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There is so much good stuff in this article: How Vaseline’s TikTok strategy reinvented old habits | Ad Age.pdf
Download How Vaseline’s TikTok strategy reinvented old habits | Ad Age.pdf
1. This is not just a “TikTok” campaign. It is an integrated marketing campaign using paid, earned, and owned media – which is the focus of Week 7.
2. How did they use elements of the STEPPS model (from the PLC lecture) to get traction on TikTok?
3. Cool diversity marketing element, also.
Campaigns don’t magically go viral. What are your thoughts?

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