MKT360: ou work as a  digital strategy consultant and have

SOLUTION AT Academic Writers Bay

Revamping an existing website

Ugly Cake Shop

Topic  1:  You work as a  digital strategy consultant and have been asked to come up with a recommendation to revamp the existing website of Ugly Cake Shop and improved its online presence.

Your  recommendation  should  be  based  on  the  current  state  of  its  website  and  the  analysis  of  the message and call to action effectiveness. You need to elaborate how the company can use New and Social Media tools to its advantage.

Format for your written proposal: 

Come up with a high level design document of at least 1800 words (+/- 10%) that specifies all, more than or some of the following:

1. Overview of company and current online presence
2. Target audience
3. Identification of current strategy
4. Identification of key message and call to action
5. Recommendations for strategy change or enhancement for website
6. Recommendations for New and Social Media engagement
7. Suggested campaign plan
8. Sample production schedule
9. Conclusion
10. Concept art/screenshot if any or applicable

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