(Mt) – CUNY Brooklyn College Strategy Formulation for Disney Company Essay

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View attached explanation and answer. Let me know if you have any questions.Running head: Strategy Formulation1Strategy Formulation for Disney CompanyNameCourseInstructor’s NameDateStrategy Formulation2Review the Strategy-Formulation Analytical FrameworkThis section reviews the strategy-formulation analytical framework while focusing onstage 2: the matching stage. This stage mainly involves matching the organization’s internalresources and skills against the opportunities and risks created by the external factors. The stageuses five techniques as SWOT matrix, BCG matrix, IEF Matrix Grand Strategy Matrix, and theSPACE matrix in matching the skills and internal resources against the opportunities and risksfrom the external environment. The review, however, focuses mainly on two techniques; theSWOT matrix and BCG Matrix in analyzing the matching stage for Disney company.SWOT MatrixSwot Analysis analyses the strength, weaknesses, opportunities, and threats of an organization.Disney has a share of its strengths, weaknesses, opportunities, and threats as illustrated in thetable below.StrengthWeaknesses•Strong brand equity•Diverse product portfolio•Exceptional customer services•Lacking in development property•Formation of joint ventures with•The increasing cost of operationsstrategic partners•The constant need for innovationOpportunities•Using brand equity to leverage digital•departmentThreats•marketing•Considerable and vast resources of theTaking advantage of emerging•Technological advancementGovernment regulation in hostcountries•markets such as China.•Economic recession in the US andEuropeparent company to draw on.•Lack of R & D technologicalCompetition rendering Walt Disneyundesirable•The rising cost within urban areasStrategy Formulation3The BCG matrixBCG matrix is critical in the formulation of strategic decisions. It highlights an organization’sproducts and services across various markets to allow an organization determines whether toinvest in stars and question marks or terminate dogs.Figure 1: Disney BCG MatrixBased on the BCG matrix above, Disney parks and Resorts are categorized as Cash Cowsince it is the leading source of revenue for the company. Parks and Resorts are further dividedinto five key business segments that include; hotel room rentals, admission sales, sales ofbeverage and food, vacation club property sales, and cruise vacation sales. The organizationneeds to drop all the revenue from dogs while further investing the star revenue and alsoprotecting the cash cows.Admission sales are categorized as Cash Cow as they serve as the main source of revenuefor the organization. Hotel rentals, food, and beverages are prospects that need to be invested infurther hence falling under the star category. Vacation properties are categorized as profit madeStrategy Formulation4and revenue generated hence falling under the question mark category.Executive SummaryOverview of the OrganizationThe Walt Disney Company is one of the world’s leading producers and providers ofentertainment and information. The company has a long-term vision of becoming the leadingproducer and provider of entrainment and information. Besides, the company has a mission ofusing the power of unparalleled storytelling, creative minds, and innovative technologies toentertain, inform and inspire its users globally.Explanation of the Strategy-Formulation Analytical FrameworkThis is a three-stage de…



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