(Mt) – Effective Social Media Marketing Strategy Dissertation

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View attached explanation and answer. Let me know if you have any questions.Paper OutlinePaper Topic: Media and Cultural PolicyQuestion 1: What are the key arguments for the regulation of online media content? Whatchallenges does any such regulation pose for regulators?I.IntroductionInternet, easy access to content, negative and positive, negative content necessitatesregulation of online media content.II.Thesis StatementThe internet has also led to the widespread availability of illegal and harmful contentnecessitating regulation.III.BodyMain Point: Arguments for regulationsExamples/Details/Explanations:a. Negative/harmful online contentb. Objectionable internetc. Criminal activities and online fraudd. Privacy concernsMain Point: Challenges for regulatorsExamples/Details/Explanations:a. Balancing between the regulation of online content and the muzzling of freedomof speechb. Ensuring that the imposed regulations do not affect the global commercialbusiness causing millions of losses to the nations and impacting the worldeconomyc. The vagueness of regulatory languaged. Regulators face a challenge of clash of interestse. Determining the media category for online mediaf. The difference in classification systems across different countries globallyIV.ConclusionRegulation of online media content is necessary despite the challenges facing regulators1Media and Cultural Policy AssignmentName of the studentInstitutionCourseInstructorDue Date2Q1. What are the key arguments for the regulation of online media content? What challengesdoes any such regulation pose for regulators?IntroductionThe 21st century is a hub for technological development, with the internet providing acomplex technological infrastructure that enables its users to easily access and exchangeinformation in the global sphere (Hulin & Stone, 2013). It’s estimated that 2.3 billion peopleglobally are connected through the internet, where they have access to and share information.The free access and sharing of information promise a truly democratic society that is globallyconnected, thus having a democratic global community. The successful integration of the internetin society in the last two decades indicates the significance of this new internet era. The internethas significantly changed the way people access information and consume media and hastransformed the traditional media and their divergent roles. The internet has transformed anddiluted the long-standing differences between audio-visual and print media. It has also createdand established new opportunities for media diversity since there is no scarcity of resources inthe online world.Although the internet provides many benefits to the users allowing free flow ofinformation, the dangers of misusing the internet are critical, and there is a need forresponsibility for the online media content. The internet has also led to the widespreadavailability of illegal and harmful content, which has stirred concerns among the people,Government, and civil societies. Growing concerns over public regulation of online media,primarily social media, emerged after the 2016 U.S. presidential elections and the U.K. BrexitReferendum (Wareham, 2020). The concerns have been further articulated by civil society3representatives and sparks the debate on why regulators should regulate the online media contentand the challenges that the regulation poses to the regulators.Critical Arguments for Regulation of Online Media ContentDigital platforms like social media and online videos have benefited mainly from fewerregulations and reduced legal liability over content than traditional platforms like television,print media, and telephone services (Napoli & Caplan, 2017). Several arguments are aimed atenhancing the debate over regulation of online content which include:Negative Online ContentUnlike traditional media, which have often been regulated and content controlled, socialmedia platforms are unregulated, and all forms of content find their way through it. Edelman(2018) conducted a study that established that nearly half of all consumers surveyed believed thatbrands consciously publish harmful content through online media, including hate speech, fakenews, or inappropriate content. Research indicates that harmful content like fake news hasadverse effects on online users and can cause emotional and psychological issues on a user.Further phoney informati…



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