(Mt) – Impact of Online Shopping on Consumer Buying Behavior Research

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View attached explanation and answer. Let me know if you have any questions.Research Proposal: Online ShoppingOutlineThesis statement: Online shopping, otherwise known as online shopping, is one of the mostcommonly used mediums for convenient shopping for busy lifestyles in today’s world.•Problem Statemento Approximately 7.94 percent of the UK’s Gross Domestic Product (GDP) is fromeCommerce sales.•Aims and Objectiveso To identify the factors contributing to consumer buying behavior towards onlineshopping for Amazon Consumers in the UK.o To determine how the perceived benefits of online shopping impact the onlinebuying behavior of Amazon customers.o To assess how the perceived risks of online shopping affect the online shoppingpatterns of Amazon customers in the UK.o To examine how consumer awareness impacts the online shopping behavior ofAmazon customers in the UK.•Research Questionso What factors contribute to the adoption of online shopping by AmazonConsumers in the UK?o How do the perceived benefits of online shopping impact the online buyingbehavior of Amazon customers in the UK?o How do the perceived risks of online shopping affect the online shopping patternsof Amazon customers in the UK?•Literature Reviewo Empirical Reviewo Theoretical framework•Research Methodologyo Research philosophy, approach and strategyo Strategyo Samplingo Data Analysis•Project Plan1Research ProposalEvaluating the Impact of Online Shopping on Consumer Buying Behavior: A Case Study ofAmazon, United Kingdom.MSc. Management and MarketingDateRESEARCH PROPOSAL2Table of ContentsIntroduction ………………………………………………………………………………………………………………………………. 3Background Information …………………………………………………………………………………………………………… 3Problem Statement …………………………………………………………………………………………………………………… 3Research Aim and Objectives ……………………………………………………………………………………………………. 4Research Questions ………………………………………………………………………………………………………………….. 5Literature Review Outline …………………………………………………………………………………………………………. 5Theoretical Framework …………………………………………………………………………………………………………….. 5Empirical Review…………………………………………………………………………………………………………………….. 6Research Methodology Outline…………………………………………………………………………………………………… 7Research Philosophy and Approach …………………………………………………………………………………………… 7Research Strategy and Methodological Choice ……………………………………………………………………………. 7Research Sampling and Data Collection……………………………………………………………………………………… 8Data Analysis ………………………………………………………………………………………………………………………….. 8Project Plan ………………………………………………………………………………………………………………………………. 9References ……………………………………………………………………………………………………………………………….. 10Appendix………………………………………………………………………………………………………………………………….. 12Ethics Form …………………………………………………………………………………………………………………………… 12Section A: Nature of Project ……………………………………………………………………………………………………. 12Section B: Handling Primary Data …………………………………………………………………………………………….. 13Section C: Participant Information……………………………………………………………………………………………. 13Section D: Data collection, storage and dissemination ……………………………………………………………….. 13Section E: Checklist and declarations ……………………………………………………………………………………….. 13RESEARCH PROPOSAL3Evaluating the Impact of Online Shopping on Consumer Buying Behavior: A Case Study ofAmazon, United Kingdom.IntroductionBackground InformationOnline shopping, otherwise known as online shopping, is one of the most commonly usedmediums for convenient shopping for busy lifestyles in today’s world. Over the past decade, theway of customer shopping has massively changed. The online shopping trend is increasing dailyregardless of the customers shopping for clothes, electronics, foodstuffs, groceries, or even pets.Even though customers continue purchasing their products from physical stores, consumers nowfeel very convenient to shop online. According to Anisur Rahman et al. (2018), online shoppingactivities have increased. Besides, online shopping is crucial in saving time for the modern-daypopulation who spend most of their time at work, thus lacking enough time to shop. Therefore,numerous websites have emerged globally to meet the increasing demand for comfort andconvenience. Today, regardless of whether consumers are at home, at the store, at the office, or inanother country, they can make all the necessary purchases over the website (Alhaimer, 2022).This shopping trend has been taken up in the United Kingdom (UK). Consumers from the UK haveadopted this trend much faster, with Amazon as one of the leading and trusted eCommerce giantsglobally.Problem StatementApproximately 7.94 percent of the UK’s Gross Domestic Product (GDP) is fromeCommerce sales. In 2020 alone, with 66.8 million people, the UK obtained net online sales worth222 billion euros. Compared to other countries, the penetration of online shopping in the UK isrelatively high and increases steadily over time. Even though a significant number of consumersRESEARCH PROPOSAL4in the UK have adopted online shopping, there are still many who are practicing it partially andthose who have entirely not adopted online shopping. Notably, most consumers are scared oflosing money through unscrupulous business deals or credit and debit card fraud from scammersthat have established fake Amazon, Tesco, and Argos’s eCommerce websites. Besides, consumersalso have perceived risks affecting their overall attitude and previous experiences, significantlyaffecting their purchasing patterns. Anwar et al. (2021) carried out a study that identified fiveprimary factors about online shopping: trust, convenience, time, product variety, and privacy asimpacting consumer buying behavior. Therefore, this proposal seeks to evaluate the impact oftechnology adoption (online shopping) on consumer behavior.Research Aim and ObjectivesThis research aims to analyze the impact of online consumer buying behavior in Amazonstores for UK consumers. In other words, this study will assist in testing the applicability oftechnology, especially in determining the online buying behaviors of Amazon consumers in theUK. The study seeks to achieve the following objectives.:•To identify the factors contributing to consumer buying behavior towards onlineshopping for Amazon Consumers in the UK.•To determine how the perceived benefits of online shopping impact the online buyingbehavior of Amazon customers.•To assess how the perceived risks of online shopping affect the online shoppingpatterns of Amazon customers in the UK.•To examine how consumer awareness impacts the online shopping behavior of Amazoncustomers in the UK.RESEARCH PROPOSAL5Research QuestionsThe following research questions will be explored in this study.•What factors contribute to the adoption of online shopping by Amazon Consumers in theUK?•How do the perceived benefits of online shopping impact the online buying behavior ofAmazon customers in the UK?•How do the perceived risks of online shopping affect the online shopping patterns ofAmazon customers in the UK?Literature Review OutlineTheoretical FrameworkTo examine the factors contributing towards online shopping behavior for Amazonconsumers in the UK, the Technology Acceptance Model (TAM) will be used. TAM wasdeveloped back in 1986 by Fred Davis. The theory is applicable in tailoring the process ofmodeling user acceptance of information or technological systems. TAM can predict the use andacceptance of information systems and technology by individual users. Numerous findings haveindicated that TAM is the most robust model for investigating the consumers’ acceptancebehaviors across multiple information systems and technologies. According to this model, twovariables, perceived usefulness, and ease of use, directly impact user attitudes toward using newtechnologies. Perceived usefulness is the probability of using a specific application or systemincreasing job performance, while perceived ease of use explains the degree to which the systemis expected to be free of efforts. However, using this theory has some drawbacks. One of thecommon disadvantages of this model is that it has limited predictive powers, thus lacking practicalRESEARCH PROPOSAL6values. It is responsible for diverting the users’ attention from handling other research aspectsrelated to the study and creates a progress illusion in accumulating knowledge.Empirical ReviewOnline shopping is one of the most common mediums that customers use for convenientshopping. It has been found that online shopping is the most popular shopping method adopted bythe internet community. One of the most common advantages of online shopping is that it providesdetailed information and numerous choices to consumers to arrive at the best buying decisionbased on the product and price. As Roman (2019) asserts in his paper, the more the choice, trust,and convenience, the easier it becomes for the consumers to find what they are looking for online.Besides, in the paper done by Kofoworola et al. (2022), we have seen that online shopping isessential in providing more customer satisfaction to the modern-day population seekingconvenience and speed while shopping for the products. Online shopping has significantly enabledcustomers to find sellers easily by reducing the efforts and time involved.Evidence has also demonstrated that online shopping is more significant and beneficialthan the traditional shopping method of buying directly from physical stores (Ertz et al., 2021). Inone of the studies done by Al-Shaibani (2020) on the adoption and the use of online shopping, itwas found out that online shopping attitudes from the customers are strongly dependent on theconsumers’ views carried out on the internet as opposed to the traditional shopping approach. Thestudy concluded that any customer perceiving online shopping as necessary is significantlyinclined towards making online purchases. Besides, the survey carried out by Bhatti & Rehman(2020) found out perceived benefits and customer awareness on products had a significant andpositive effect on consumer attitudes purchasing behavior in Pakistan. In another study in Serbia,Vasic et al. (2019) established the primary reasons consumers prefer online shopping nowadays.RESEARCH PROPOSAL7These reasons included convenience, time-saving, more straightforward comparison of productalternati…

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