(Mt) – MGT 402 SEU Business Plan Paper

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Let me aask if you need revision.College of Administrative and Financial SciencesAssignment Part (1)Course Name:Entrepreneurship and SmallStudent’s Name:RawanAlsofyaniBusinessCourse Code: – MGT 402Student’s ID Number: 160069244Semester: IICRN:23524Academic Year: 1440/1441 HFor Instructor’s Use onlyInstructor’s Name:Students’ Grade: Marks Obtained/Out ofLevel of Marks: High/Middle/LowInstructions – PLEASE READ THEM CAREFULLY• The Assignment must be submitted on Blackboard (WORD format only) viaallocated folder.• Assignments submitted through email will not be accepted.• Students are advised to make their work clear and well presented; marks may bereduced for poor presentation. This includes filling your information on the coverpage.• Students must mention question number clearly in their answer.• Read carefully Grading Rubric below for specific criteria: 0-5 Marks.• Late submission will NOT be accepted.• Avoid plagiarism, the work should be in your own words, copying from students orother resources without proper referencing will result in ZERO marks. No exceptions.•All answered must be typed using Times New Roman (size 12, double-spaced) font. Nopictures containing text will be accepted and will be considered plagiarism).•Submissions without this cover page, assignment instructions, and assignmentquestionswill NOT be accepted. You must submit the assignment without deletingthe assignment instructions, cover page and assignment questions.Table of Contents1Introduction and owner ……………………………………………………………………………………………………. 32General Business Description …………………………………………………………………………………………… 332.1Mission Statement ……………………………………………………………………………………………………. 32.2Company goals and objectives …………………………………………………………………………………… 32.3Business Philosophy…………………………………………………………………………………………………. 42.3.1Target Market analysis ……………………………………………………………………………………….. 42.3.2Industry analysis ……………………………………………………………………………………………….. 42.3.3Company strength and competencies……………………………………………………………………. 52.3.4Legal ownership form ………………………………………………………………………………………… 5Products and Services ……………………………………………………………………………………………………… 53.1.1Products……………………………………………………………………………………………………………. 63.1.2Demographic division ………………………………………………………………………………………… 63.24Competitive advantage and disadvantage ……………………………………………………………………. 73.2.1Competitive advantage……………………………………………………………………………………….. 73.2.2Competitive disadvantage …………………………………………………………………………………… 7References …………………………………………………………………………………………………………………… 1021Introduction and ownerDigitalization is increasing day by day and instead of maintaining business with physicalexistence trend of online business is increasing rapidly. Covid 19 has turned the business towards anew trend of digitalization and almost all firms are focusing on escalating their sale through onlinechannels(Szalavetz, 2019). This is the sole proprietorship business and only one owner would runthis business.Business Name: Rawan clothing co.Address: PO Box: 1056 JeddahEmail address: [email protected] Business DescriptionMission StatementTo entertain a customer with quality and antique fashion wear at affordable prices2.2Company goals and objectivesMainly this firm is established for generating revenue by selling the best quality products to thecustomer at their doorstep.To increases the profit revenue by increasing customer trustTo facilitate customers with the best and high-quality dresses at their doorstepTo maintain the trendy and unique designs for customers at economical pricesTo maintain a good discipline among quality, price and demand of the customerTo facilitate the customer with good supply chain managementTo establish the combination of Eastern and Western clothing on one clickTo create good opportunities for employment for the local communityTo make a good addition in the gross domestic product as SMEs32.3Business PhilosophyBusiness philosophy explains the foundation of the firm that includes the policies, operationand formulation of the firm (Golik, 2018). The Rawan clothing co. is entirely based on facilitatingthe customers with new and unique clothing designs at economical prices. The firm core value is thecustomer’s satisfaction. Customer’s satisfaction would be the priority for increasing the brand imagein the competitive industry.2.3.1Target Market analysisThe main aim of this firm is to provide the best and unique dresses at the doorstep by usingonline channels instead of the physical visit of any franchises. The customer’s security and safety isour duty so this online brand will entertain the customers through online channels. This would savetheir time and health in this pandemic threat. The target market is divided into two segmentsgeographic ad demographic market.2.3.1.1 Geographic marketThe warehouses and headquarter would be located in Jeddah so the main targeted marketwould be the people of all demography from the target location.2.3.1.2 Demographic marketThe adults and teenagers ate the main concerned customers but it would also target the peopleof all ages with time.2.3.2Industry GrowthThe government support and expected return are very valuable for Rawan clothing. Onlinebusiness trend is increasing in the world due to many reasons and the same is within the boundariesof Saudi Arabia. Saudi Arabia is focusing on increasing the e-commerce business in all states. Theyoungsters are equipped with new strategies for doing business and are highly familiar with theonline business segment. This is the reason that the e-commerce industry is moving upward andhighly referable in Saudi Arabia. It has been expected that the online fashion industry will reach up4to 72 billion dollars by 2025 (Singh, 2017). The government’s incentives and opportunities aremaking this business more reliable and the industry growth rate is very high. The volume of themarket is increasing with time and the projected assessment is USD 1,359 in 2021. The overallprojected assessment market would lead to 2,764 M by 2025. The Saudi government is relaxing theshort term and long term goals and it is beneficial for entering the market with the help of state help(Statista, 2020).2.3.3Company strength and competenciesThe workforce is the main strength of any company and this is the same with the Rawanclothing’s the main strength are the designers who will contribute their skills as per industry skillsand design unique designs for meeting customer’s demand. The managers will be equipped withmanagerial s…

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