(Mt) – MIS 201 Saudi Electronic University Management Information Systems at Amazon

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1 Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Student Name: Student ID: Course Title: Management Information Course Code: MIS201 System Academic Year/ Semester: CRN: Instructor Name: Student Grade: Grade Level: Low/ Middle / High 2 Saudi Electronic University College of Administrative and Financial Sciences Assignment of MIS201- Management Information System Project Report Structure: Part 1 Table of Contents Executive Summary…………………………………………………………………….3 Organizational Profile………………………………………………………………….4 Strategies……………………………………………………………………………….4 Technologies Involved…………………………………………………………………6 Data Management………………………………………………………………………7 Stakeholders……………………………………………………………………………8 References………………………………………………………………………………9 3 Executive Summary Hewlett & Packard (HP) is an American founded technology company established by Stanford classmates Bill Hewlett and David Packard on 2 July 1939. HP operates in the information technology and computer systems field. Although the company has operations and stores distributed worldwide, its main headquarters are in Palo Alto in California, United States. HP produced various scientific machines before becoming a computer systems and technology giant, including its first successful product, the audio oscillator HP200A, sold to Disney Company for its 1940 Fantasia film. HP also produced handheld calculators and counter radar technology for the military during the 1940s and 50s. HP created its first computer, the HP 2116A, for its company operations in 1966, and its first personal computer in 1968, the HP 9100A. HP deals with the development, manufacture, and distribution of a diverse product and service portfolio, including computer hardware, software, printers, scanners, IT services, and IT consultation. HP’s extensive products and services range allow the company to market its products to individuals, small and medium-sized organizations, and well-established businesses. The paper begins with an organizational profile that discusses HP’s organizational details, purpose, and structure. The next section explores competitive strategies HP can use to realize success. The paper also explores technologies used by HP’s IT infrastructure, including hardware, software, and information security. The data management section explores the strategies used by HP in managing and processing data. The paper ends with discussing the stakeholders affected by HP’s information systems. 4 Organizational Profile Hewlett & Packard Company was initially a single company before separating into two independent public corporations in 2015. Hewlett Packard Enterprises and HP Inc. Hewlett Packard Enterprise is the main company that still maintains the stock price history and the stock ticker symbol of the parent company Hewlett-Packard Company. The purpose of HPE is to design, develop, manufacture and distribute products and services, including computer and cloud storage systems such as HP XP and HPE 3PAR. It also has server systems, containerization software, networking system. It also offers IT support and consultation services. HP Inc aims to design, develop, and distribute personal computers, printers, digital press, 3D printing devices, monitors, scanners, and related supplies and accessories. HP uses a matrix organizational structure. HP has functional managers in charge of the classical hierarchy management structure, such as general managers, human resource managers, and departmental managers. The company also has project managers who coordinate various projects conducted by different departments and teams. For instance, the company has Tuan Tuan as the President of Imaging, Printing, and Solution and Alex Cho as President of Personal Systems (HP, 2022). These two presidents serve as managers of various product segments such as 3D printing systems and personal computer systems. The matrix system promotes employee collaboration, team building, and interdepartmental communication among employees, which improves performance and productivity. Strategies Companies apply competitive strategies to create a competitive advantage over their competitors operating within the same industry. Companies can use three main types of competitive strategies organizations; cost leadership, differentiation, and focus strategies. Cost 5 leadership involves a situation in which organizations use low prices as a penetration strategy to grow their market share and attract more clients (FrogDog, 2020). The strategy requires the company to improve its economies of scale by reducing purchasing, manufacturing, and distribution costs to allow the company to maintain profitability despite the low prices. Wellestablished organizations primarily use the technique to fight off smaller brands and new entrants. For instance, Walmart and Amazon use this strategy to capture their millions of customers. Differentiation strategy involves a situation in which the organization improves products by adding unique features or providing unique services for their value-seeking customers who target quality and premium offerings (FrogDog, 2020). Differentiation can also involve introducing new products or services within the company portfolio to expand offerings. The intention is to make the company stand out while catering to the needs of specific market segments. Apple has differentiated itself as the only company that uses the iOS systems. It has also differentiated itself by expanding its product and service portfolio to include digital streaming services alongside electronics and computer systems. Focus strategies involve situations in which companies prioritize providing customized services to meet the needs of a specific target market. For instance, companies can provide the cheapest product offering to a consumer base in a specific segment. For instance, a brand like Shein may decide to sell its clothes at the cheapest prices in California. The difference between this strategy and cost leadership is that the focus prioritizes providing specialized services for a specific target market. Another way of implementing the focus strategy is introducing a specialized product line for specific markets. For instance, companies like Starbucks and KFC may have specific products for the Asian market to meet the specific cuisine needs of their target market. 6 The most appropriate strategies for HP are differentiation and focus strategies. Cost leadership is not suitable for HP as the company provides high-quality products and services at relatively affordable prices. Therefore, it cannot further lower prices as it would affect the profitability considering the expensive raw materials and unique skills needed to develop computer products and services. However, HP can use differentiation strategies such as introducing new product offerings such as smartphones and tablets to expand its product portfolio. HP can also use focus strategies to introduce specialized product lines such as unique 3D printing systems used for teaching and learning purposes in educational institutions. Technology Involved HP operates within the information technology and computer systems field; therefore, it has adequate IT infrastructure. HP has the HPE data center infrastructure that supports IT infrastructure installation and management, including servers, networking routers, power sources, and storage systems to optimize solutions and improve efficiency. HP hardware systems include personal computers, desktop computers, processors, printers, digital press, 3D printing devices, monitors, scanners, keyboards, and hard disk drives. HP purchases or manufactures its hardware systems within its factories in China and the United States after sourcing raw materials from different suppliers such as Quanta Computer Inc and Hon Hai Precision Industry Company (Burud, 2022). HP hardware are manufactured and assembled within different firms, for instance, HP desktop computers are manufactured by Foxconn and Pegatron primarily within its Chinese firm. Cheng Uei Precision Industry manufactures HP scanners in China (Burud, 2022). HP software includes firmware, software, drivers, servers, and cloud computing systems. HP software is created by software engineers, computer programmers, and software developers working within its headquarters in Palo Alto in California in the United States. HP 7 telecommunication systems include networking routers, drivers, servers, and broadband. HP has digital and computerized telecommunication systems that users can access by connecting computer systems to the internet systems. HP has the HPE data management systems that provide information security. HP also introduced enterprise security software such as ArcSight, which detects cyber security risks and Fortify Software tests software systems for malware (TahawulTech, 2011). These systems provide information security for users. HP computer systems can be configured and installed to work effectively with different networks, including Wired Local Area Networks, Ethernet adapters, VPNs, Wireless G, and D Home Networks. HP computer systems also work with other elements such as Wi-Fi drivers that allow users to connect to the internet. Data Management HP is a technology company equipped with appropriate computer systems for managing and processing data. HP manages data using the HPE data management framework, which contains software operating systems, drivers, and supported servers. The HPE framework allows HP user to optimize data collection, access, archive, and storage from software and hardware systems. The advantage of the HPE data management system is that it allows job-specific data organization, optimizes data administration usage of data storage resources, and facilitates efficient data migration and consolidation (HP Enterprise, 2022). The disadvantage is cyber security concerns due to the possibility of hacking from third parties or company employees, exposing important confidential information to competitors and the public. HP processes data using the HP data science software tool. The system has pre-installed software systems such as Docker and cuML, allowing users to process data through data analytics and configuring cloud systems and web applications (HP Enterprise, 2022). The HP data science software tool’s 8 advantage includes optimized data processing and unparalleled speeds for data analytics (Gerencer, 2021). The systems have software systems for structuring and tabulating data for better web and cloud storage. The disadvantage is the risk of cyber-attacks from hackers and third parties as the software tool contains confidential company information. Stakeholders The main stakeholders affected by the information systems include customers and employees who risk their private and confidential information being accessed by third parties or exposed to the public. The company management risk exposure of private company information to competitors or the public, which may affect the company’s reputation and provide competitors with a competitive advantage. The government is also affected by the information systems of companies such as HP because existing laws have been put in place to protect information systems such as privacy laws. Therefore, if HP information systems are exposed to the public, the company is likely to suffer litigations because of violating federal government laws and regulations. Activist groups that advocate for privacy rights are likely to be affected by information systems when confidential private information is exposed to third parties. The media is affected by information systems. The media contributes to the spread of released private information if it lands on third parties or company competitors, contributing to possible public backlash, especially in situations where private information is exposed to the public. 9 References Burud, H. (2022, March 5). HP company belongs to which country? Is HP a Chinese company? Is HP from the USA? TechnoZive. https://technozive.com/hp-company-belongs-towhich-country-is-hp-a-chinese-company/ FrogDog. (2020, August 11). Three competitive strategies for your business. FrogDog Marketing. https://www.frog-dog.com/magazine/three-competitive-strategies-business Gerencer, T. (2021, February 4). Z by HP data science software solution: A complete overview | HP® tech takes. https://www.hp.com/us-en/shop/tech-takes/z-by-hp-data-sciencesoftware HP Enterprise. (2022). Document display | HPE support center. https://support.hpe.com/hpesc/public/docDisplay?docId=emr_na-a00025296en_us HP. (2022). HP. THE ORG. https://theorg.com/org/hp-inc/org-chart TahawulTech. (2011, September 13). HP introduces new enterprise security software. TahawulTech.com. https://www.tahawultech.com/news/hp-introduces-new-enterprisesecurity-software/

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