(Mt) – MSL 0686 NSU Strategic Leadership in Education Paper

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Attached.Strategic Leadership: AmazonThesis statement: Since its inception more than two decades ago, Amazon has relied on longterm strategies to grow its market share and reach more customers in the US and nations thecompany has entered.I.Introduction1. Amazon is unarguably the top retailer in the United States.2. Amazon was started when the web was still new, and it capitalized on the web togrow itself3. Thesis statementII.Amazon’s strategic plan1. The strategies of Amazon are centered on diversification to achieve desired growth.2. The company has adopted cost leadership and product diversification in its growth.3. Cost leadership is evident from the low-cost products the company sells, whileproduct diversification is shown by the diverse product line the organization has.III.SWOT model process as applied to the strategic plan1. SWOT analysis reveals the aspects that organizations can change and those that arebeyond their control.2. Strengths and weaknesses are internal factors, while opportunities and threats areexternal factors.3. Opportunities are things beyond the scope of the company that the organization cantake advantage of while threats are factors that are against that threaten the company.IV.Understanding arising from SWOT analysis1. The company has various strengths that it can capitalize on.2. One strength of Amazon is the brand name.3. One weakness of Amazon is that its model is easily imitable4. One opportunity is to penetrate new markets.5. One threat faced by Amazon is competition.V.Findings as related to the effectiveness of the strategic plan1. The organizational plans of Amazon are not over-ambitious and, therefore,achievable.2. As the leading retailer in the United States, many people in the country are aware ofthe Amazon brand, and therefore introducing new products under the brand will beeasy.3. The acquisition of companies has significantly contributed to Amazon’s growth.VI.ConclusionSummary of the paperRunning head: STRATEGIC LEADERSHIP: AMAZONStrategic Leadership: AmazonName of StudentInstitution AffiliationDate1STRATEGIC LEADERSHIP: AMAZON2IntroductionAmazon is unarguably the top retailer in the United States. Amazon was started when theweb was still new, and it capitalized on the web to grow itself (Izogo & Ozo, 2015). Initially,Amazon sold books, but with time, the company ventured into selling music over the web. WhenJeff Bezos started the company, many people were skeptical since there were establishedbookstores in the country like Barnes & Noble and Borders. Bezos, however, focused ongrowing the company through diversification even though the online book sales remained asignificant business for the company. Currently, apart from online book sales, Amazon dealswith cloud computing and retail business. Amazon is the choice of this study since the companyis relatively old, and it has capitalized on emerging technologies to remain relevant in themarket. Since its inception more than two decades ago, Amazon has relied on long-termstrategies to grow its market share and reach more customers in the US and nations the companyhas entered.Amazon’s Strategic PlanThe stra…

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