(Mt) – Saudi Electronic University Improving Quality Management in Organizations Questions

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View attached explanation and answer. Let me know if you have any questions.1Improving Quality Management in organizationsStudent’s NameInstitutional AffiliationDate2Improving Quality Management in organizationsProject Quality Management and its BenefitsProject quality management has a broad definition in the case study. While quality hasbeen referred to as the degree or extent to which activities or their characteristics align with therequirement, in the case study, quality extends beyond the quality of a specific product toemphasize the product’s performance toward achieving the customers’ satisfaction (Wan & Zeng,2013). Similarly, project quality management extends to the quality of the processes and theproduct, emphasizing customer satisfaction. In the case study, project quality managementfocuses on quality planning, assurance, and improvement involved in management functions onstrategies, responsibilities, and objectives towards quality work.Project quality management is beneficial to the organization in different ways. Based on thecase study, project quality management aids in improving customers’ satisfaction through highquality products, which also benefits the organization through a good reputation, as proved by(Özkan et al., 2019). In addition, project quality management focuses on the project process toreduce costs and pollution. In this case, the organization minimizes production costs, ensures lesswastage and greater efficiency, which is reinvested to expand the organization or used for otherpurposes within the organization. Reduced pollution enhances compliance and builds a goodreputation and brand loyalty, which benefit the organization.Issues W Company Management Needed to ResolveBefore implementing the quality management-new product development project, Wcompany needed to take action to address some issues that were affecting the business. Based onthe case study, the company’s management had to deal with product defects reported to havepoor reliability performance, which was evident with the high repair rate and batch problems3affecting the organizations’ target. With more defects being reported, the customers’ satisfactionlevels decline. Research by Dam and Dam (2021) proved that product defects and high repairrates affect customer satisfaction with the product, affecting brand loyalty and reputation. Thus,the management needs to solve deficiencies to guarantee the customers’ quality and satisfactionwith their products. Specifically, the management targeted raising the customer satisfaction rateto more than 93% with reduced defects. In addition, the W company had a high site productfailure rate and low system total score. In this case, the management needed to reduce the siteproduct failure to less than 10% and increase the system’s total score to go beyond 90 (Wan &Zeng, 2013).The management also needs to create a clear and smooth quality management systemwith effective communication and reporting. In this case, the company required an effectivelyutilize and manage resources and ensure adequate information by holding various internalmeetings (Wan & Zeng, 2013). Notably, the management also needed to monitor customersatisfaction levels through internal audits on quality and develop a corresponding process thatwould aid in controlling the outsourcing process to reduce costs. In addition, the W’s companymanagement needed to establish and maintain a quality management system to guarantee quality.In this case, the managers needed to establish and maintain the quality management systemdepartment for implementing and supporting continuous improvement records for everydepartment.Tools Used by W Company to Enhance New Product DevelopmentW company used different tools in enhancing their new product development qualitymanagement. The main aim of the tools used by W company was to aid in ascertaining theproblem that needed improvement, understanding the existing situation, identifying the causes,4formulating mitigation measures and monitoring the implementation of the mitigation process,preventing reoccurrences, and standardizing solutions (Wan & Zeng, 2013). W company used acause-and-effect fishbone diagram in analyzing the cause and effects. The non-quantitative toolhelps identify the primary reasons for the existing problems, which are then shown using thefishbone diagram. The tool was effective since W company comprehensively identified the rootcause of the issues that needed readdress for quality improvement.Another tool used by W company is the analytical hierarchy process (AHP), a multiobjective tool that combines quantitative and qualitative methods (Wan & Zeng, 2013). The toolwas effective as the combination of both quantitative and qualitative methodologies helpssupplement the weaknesses of each other to get comprehensive outcomes. The tool consideredboth numerical data and opinions, experiences, and reasoning behind the numerical data foreffectiveness in analyzing the W company quality standards. The other tool applied by Wcompany was semi-open scrutiny and discussions, which involved quality control teammembers. In this tool, 20 existing problems within the company’s quality management wereelaboratively explained in detail to inform the areas that needed improvement. The tool waseffective as it included the people involved in quality management, considering their opinionsand experiences to give a broad picture of the current situation in W company in terms of qualitymanagement.The company also used the plan-do-check-act (PDCA) tool, which involves four stages toimprove processes, products, and resolve problems. In particular, W company effectively usedPDCA to test possible solutions to the identified quality management issues that needed to beaddressed. Also, the tool aided in assessing results and implementation of the solutions thatproved or showed positive outcomes as solutions.5ReferencesDam, S. M., & Dam, T. C. (2021). Relationships between service quality, brand image, customersatisfaction, and customer loyalty. The Journal of Asian Finance, Economics, andBusiness, 8(3), 585-593. https://doi.org/10.13106/jafeb.2021.vol8.no3.0585Özkan, P., Süer, S., Keser, İ., & Kocakoç, İ. (2019). The effect of service quality and customersatisfaction on customer loyalty. International Journal Of Bank Marketing, 38(2), 384405. https://doi.org/10.1108/ijbm-03-2019-0096Wan, J., & Zeng, M. (2013). Case Study on Improving Quality Management of W Company’sNew Product Development Project. Technology And Investme…

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