Quiz Chapter 19

SOLUTION AT Academic Writers Bay

  • Question 1

    4 out of 4 points

    The way organizational members believe others see the organization is called the corporate:

    Selected Answer:

    Image.

    Correct Answer:

    Image.

  • Question 2

    4 out of 4 points

    The general public is accurately described by which statement(s)?

    Selected Answer:

    This organizational stakeholder consists of individuals and groups found in society.

    Correct Answer:

    This organizational stakeholder consists of individuals and groups found in society.

    Response Feedback:

    Correct

  • Question 3

    4 out of 4 points

    A firm can affect the general public’s opinion of its reputation through:

    Selected Answer:

    All of these answers are correct.

    Correct Answer:

    All of these answers are correct.

  • Question 4

    4 out of 4 points

    Through which stakeholder networks can the public demand a certain level of performance from a firm?

    Selected Answer:

    Both consumer advocacy groups and government agencies.

    Correct Answer:

    Both consumer advocacy groups and government agencies.

  • Question 5

    4 out of 4 points

    Which of the following is (are) true regarding a recognizable brand?

    Selected Answer:

    All of these answers are correct.

    Correct Answer:

    All of these answers are correct.

  • Question 6

    4 out of 4 points

    Global businesses that have extended their public relations strategies worldwide should:

    Selected Answer:

    Ensure that communications with local media take place in the area’s native language.

    Correct Answer:

    Ensure that communications with local media take place in the area’s native language.

  • Question 7

    4 out of 4 points

    The purpose of the media relations department is to manage a firm’s:

    Selected Answer:

    Both relationship with the public and public image.

    Correct Answer:

    Both relationship with the public and public image.

  • Question 8

    4 out of 4 points

    A 2018 Harris poll indicated that some firms, such as Amazon, Tesla Motors, and Patagonia, have:

    Selected Answer:

    Earned a high reputation quotient.

    Correct Answer:

    Earned a high reputation quotient.

  • Question 9

    0 out of 4 points

    In 2018, what was the most valuable brand according to Brand Directory?

    Selected Answer:

    Apple.

    Correct Answer:

    Amazon.

  • Question 10

    4 out of 4 points

    Purposefully planned messages sent to selected media promoting the company without payment to the media is called:

    Selected Answer:

    Publicity.

    Correct Answer:

    Publicity.

CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS

CLICK THE BUTTON TO MAKE YOUR ORDER

error: Content is protected !!